Why Visibility is the New Currency for African Brands
Introduction: Visibility Is Power In today’s highly connected world, being good at what you do is no longer enough. You could be the best tailor in Lagos, a brilliant tech founder in Nairobi, or an emerging fashion brand in Accra—yet still struggle with sales, reach, or recognition. Why? Because without visibility, your brilliance remains hidden. […]
How to Stay Relevant in the Digital Age: 10 Hot Trends African Brands Can’t Ignore in 202
In today’s digital world, staying visible isn’t just about showing up—it’s about evolving with intention. For African entrepreneurs and business leaders, the digital space is shifting rapidly. Video content, AI tools, and community-based marketing are rewriting the rules of engagement. At MDI Consult, we’ve observed a powerful trend: while static content struggles, our short-form videos […]