The Best Social Media Platforms for African Businesses in 2025—And How to Use Them
The Best Social Media Platforms for African Businesses in 2025 And How to Use Them As we dive deeper into the digital age, African businesses are finding new ways to thrive online. Social media has become more than just a place for social interaction—it’s now a critical tool for building brand visibility, generating leads, and […]
The Rise of Micro-Influencers in Africa: Why Real-Life Events & Communities Are the New Powerhouses of Influence
The Rise of Micro-Influencers in Africa: Why Real-Life Events & Communities Are the New Powerhouses of Influence The Game Has Changed And Smart Brands Are Catching On When you hear “influencer,” you might picture a fashion-forward Instagram star with 1M followers and a sponsored skincare ad. But in Africa’s growing digital economy, that model is […]
Virtual Reality in Social Media: Immersive Experiences & Best Practices
Welcome to the Next Era of Social Media: It’s 3D, Immersive, and Real-Time Imagine hosting a product launch that customers can walk through without ever leaving their homes. Or connecting with your audience in a fully immersive brand environment—where they don’t just watch your content… they live it. That’s the power of Virtual Reality (VR) […]
How to Stay Relevant in the Digital Age: 10 Hot Trends African Brands Can’t Ignore in 202
In today’s digital world, staying visible isn’t just about showing up—it’s about evolving with intention. For African entrepreneurs and business leaders, the digital space is shifting rapidly. Video content, AI tools, and community-based marketing are rewriting the rules of engagement. At MDI Consult, we’ve observed a powerful trend: while static content struggles, our short-form videos […]
Digital Hustle Culture: How Creatives Are Building Brands from Scratch
The digital landscape has fundamentally transformed how creatives approach brand building. Gone are the days when you needed a massive budget, corporate backing, or years of industry connections to launch a successful brand. Today’s digital hustle culture has democratized entrepreneurship, enabling creative professionals to build thriving businesses from their laptops, spare bedrooms, and co-working spaces. […]
Your Brand Has a Story – Here’s How to Make People Care
If your logo disappeared today… Would anyone notice? If your business paused operations for a year… Would people feel the absence? These aren’t just philosophical questions. They’re business-critical. Because in today’s noisy digital economy, a strong brand story isn’t just nice to have—it’s your competitive advantage. It’s not about flashy visuals, trendy colors, or well-crafted […]
6 Best Examples of Content Marketing to Grow Your Brand
6 Best Examples of Content Marketing to Grow Your Brand In today’s noisy digital space, content marketing is more than a trend—it’s a strategic necessity. It’s how brands connect, educate, and build trust without sounding salesy. But great content goes beyond just posting on social media. It’s about consistency, relevance, and smart storytelling. So, what […]