Why Visibility is the New Currency for African Brands
Introduction: Visibility Is Power In today’s highly connected world, being good at what you do is no longer enough. You could be the best tailor in Lagos, a brilliant tech founder in Nairobi, or an emerging fashion brand in Accra—yet still struggle with sales, reach, or recognition. Why? Because without visibility, your brilliance remains hidden. […]
The Best Social Media Platforms for African Businesses in 2025—And How to Use Them
The Best Social Media Platforms for African Businesses in 2025 And How to Use Them As we dive deeper into the digital age, African businesses are finding new ways to thrive online. Social media has become more than just a place for social interaction—it’s now a critical tool for building brand visibility, generating leads, and […]
Social Proof Matters: How to Use Testimonials and Reviews to Build a Powerful Brand
Introduction In today’s fast-moving digital world, people don’t just buy products—they buy trust. And nothing builds trust faster than social proof. Whether you’re a new entrepreneur, a small business owner, or a growing brand, testimonials and reviews can be your most powerful branding tool. From product pages to Instagram captions, social proof gives your audience […]
How to Stay Relevant in the Digital Age: 10 Hot Trends African Brands Can’t Ignore in 202
In today’s digital world, staying visible isn’t just about showing up—it’s about evolving with intention. For African entrepreneurs and business leaders, the digital space is shifting rapidly. Video content, AI tools, and community-based marketing are rewriting the rules of engagement. At MDI Consult, we’ve observed a powerful trend: while static content struggles, our short-form videos […]
Digital Hustle Culture: How Creatives Are Building Brands from Scratch
The digital landscape has fundamentally transformed how creatives approach brand building. Gone are the days when you needed a massive budget, corporate backing, or years of industry connections to launch a successful brand. Today’s digital hustle culture has democratized entrepreneurship, enabling creative professionals to build thriving businesses from their laptops, spare bedrooms, and co-working spaces. […]