Social Proof Matters: How to Use Testimonials and Reviews to Build a Powerful Brand
Introduction In today’s fast-moving digital world, people don’t just buy products—they buy trust. And nothing builds trust faster than social proof. Whether you’re a new entrepreneur, a small business owner, or a growing brand, testimonials and reviews can be your most powerful branding tool. From product pages to Instagram captions, social proof gives your audience […]
Why Branding Is Not Just a Logo: A Strategy Guide for African Startups
Branding is how people feel when they hear your name. It’s the impression your business leaves after someone scrolls past your page, buys your product, chats with your team, or even overhears your name in conversation. It’s what they say about you when you’re not in the room. That feeling, that reputation — that’s branding. […]